Tag Archives: content audit
It’s a marathon not a sprint
Posted on 4 July 2012 by Patrick Jones
In the year of the London Olympics I felt it only appropriate that I begin my blog with an athletics based cliché. The marathon I refer to though is not one that involves donning a pair of unnecessarily short shorts, running/walking/crawling for 26 miles, developing enormous blisters and producing gallons of sweat. Hopefully there will be no blood or tears either, although I can make no guarantees on that.
No, the marathon I’m referring to is far more challenging. A content review of the Devon County Council website. I think it’s probably fair to say that for sometime we as an organisation have been guilty of content creation and subsequent abandonment.… Read the rest
Tags: content audit, content review, content strategy | 2 Comments | 6 Likes