Tag Archives: content strategy

WordPress as a corporate CMS

This post could be seen as a part 1 or part 2 in a series as my colleague Sam Freeman will also be writing a post about wordpress, but more about the background as to why we chose it as a team. This post focuses on the corporate CMS opportunity of wordpress and to dispel a few myths that it is simply a blogging platform.

As a team, we’d all agreed that WordPress was the sensible platform to go with. We had enough HTML / CSS skills in the team to create templates and themes as well as PHP / MySQL skills in order to tweak and create bespoke functionality.… Read the rest

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Behind the content strategy – Open by Default – Digital by Design

It is all well and good having really catchy principles or vision statements but the challenge is helping people understand what you mean – so what do we mean by Open by Default – Digital by Design. Continue reading

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It’s a marathon not a sprint

In the year of the London Olympics I felt it only appropriate that I begin my blog with an athletics based cliché. The marathon I refer to though is not one that involves donning a pair of unnecessarily short shorts, running/walking/crawling for 26 miles, developing enormous blisters and producing gallons of sweat. Hopefully there will be no blood or tears either, although I can make no guarantees on that.

No, the marathon I’m referring to is far more challenging. A content review of the Devon County Council website. I think it’s probably fair to say that for sometime we as an organisation have been guilty of content creation and subsequent abandonment.… Read the rest

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