Tag Archives: content

Update on Digital Content Strategy

It has been a while since I blogged on here and I wanted to share some progress around the digital content strategy.

So the following is a version of a recent update I gave internally using the 5 themes identified in the strategy as the basis for progress – this should give you a flavour of the work we have done and the progress made.

  1. Standards Driven
  2. User Driven
  3. Work with others
  4. Agile and Responsive
  5. Future proof

The following represents a high level summary of progress

Standards Driven – (a global experience language)

Summary Description:

Our web domain will be an ecosystem or network of solutions all governed by a set of rules (a global experience language, or GEL ) so they look, talk and behave like part of the core and are also searchable and indexed from a single (federated) search facility.… Read the rest

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WordPress as a corporate CMS

This post could be seen as a part 1 or part 2 in a series as my colleague Sam Freeman will also be writing a post about wordpress, but more about the background as to why we chose it as a team. This post focuses on the corporate CMS opportunity of wordpress and to dispel a few myths that it is simply a blogging platform.

As a team, we’d all agreed that WordPress was the sensible platform to go with. We had enough HTML / CSS skills in the team to create templates and themes as well as PHP / MySQL skills in order to tweak and create bespoke functionality.… Read the rest

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There’s no place like home?

As mentioned in my previous post, we recently implemented a new home page. It was a really big improvement on what we had and has proved very popular. The thing is, do we still need to worry so much about our homepage?

Since starting here at DCC I’ve always thought that the content on our homepage has been considered as really important. Unfortunately, the emphasis was very often placed on making sure there was a feature about a campaign which needed to be promoted or a story about how well the council has been doing at something. It was a case of “get it on the homepage” without any real thought being given to whether or not it had any right to be there.… Read the rest

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