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Going beyond basic web analytics

Using web-based analytics is essentially about looking at how your website is being used. It gives you a feel for how many visits your site gets over a given time period, how many of these visits are unique, what the most popular pages are, as well as a whole range of other information. In order to measure and evaluate our content effectively we need to adopt a blended approach which uses traditional web analytics along with additional sources of information/data Continue reading

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